Borealis partners with Waste Free Oceans Initiative
Working together with partners and local communities, Borealis is engaged in various initiatives to preserve the local ecosystem. Recently, Borealis partnered with the Waste Free Oceans (WFO) initiative, which is committed to bringing together industry, the fishing community, brand owners and European politicians to combat the issue of marine litter through innovative debris collection techniques and greater awareness.
WFO was initiated by the Association of European Plastics Converters (EuPC) which is working to provide solutions to the problem of floating marine debris. WFO engages Europe’s fishing community in the clearing of floating marine debris by using existing fishing trawls and new technology to collect and return the debris to land for recycling.
The launch of WFO took place in Cap Ferrat, France in May 2011, followed by various events at the EU Parliament in October and at the ports of Ostend, Belgium, and Barcelona, Spain in November. Further roll-out in other European countries is planned for 2012.